The success of our clients

Context

Collection Équinoxe owns several luxury multi-residential buildings in Greater Montreal including three Laval sites: Lévesque (202 units), St-Elzéar (333 units) and Daniel-Johnson (382 units). The client's objective was to achieve and maintain high occupancy rates in all of its properties in Laval. Our happy brokers have been mandated to provide comprehensive leasing services and strategic support to the corporate owner as well as its financing, management, marketing and leasing teams.

Challenges

• Maintain high occupancy in a competitive rental market.
• Ensure an accurate and up-to-date flow of information between the owner, internal teams and potential tenants.
• Meet the diverse needs and expectations of a high-end clientele.

CHIA Approach

• Data-Driven Strategy - Yardi & Centris.
• Market analysis to monitor local rental trends and advise on pricing strategies and inclusions accordingly.
• Providing regular reporting and insights to internal teams to support data-driven decision making.

Simplified Rental Process

• Immediate handling of all incoming prospect requests to provide real-time unit availability and coordinate timely visits, whether by call, text, immocontact, email or social media channels.
• Development of a user-friendly mobile application to further engage the prospect's interest and facilitate their application for rental following their visit.

Targeted Marketing

• Maximum visibility of units offered for rental on Centris.ca, Realtor.ca, HappyBrokers.ca, YouTube, Tiktok, LinkedIn, Facebook, Instagram and WeChat.
• Collaborate with the marketing team to create targeted campaigns highlighting the unique features and amenities of each property.
• Using social media, SEO and content marketing to increase visibility and attract qualified leads.

Exceptional Customer Service

• Training rental agents to provide personalized service, understanding the specific needs and preferences of each potential tenant.
• Offering flexible showing times and expedited application processes to improve the tenant experience.

Seamless Team Integration

• Work closely with financing, management, marketing and leasing teams to ensure alignment with owner objectives and streamline internal communications.
• Providing regular guidance to keep internal teams informed of market trends and leasing best practices.

Results

• Securing a 97 % occupancy rate for Collection Équinoxe Daniel-Johnson.
• Maintained an occupancy rate of 98 % for Collection Équinoxe St-Elzéar.
• Achieved an occupancy rate of 99 % for Collection Équinoxe Lévesque.
• Enhanced corporate owner's reputation for exceptional service and high quality properties.
• Established strong relationships with internal teams, leading to better collaboration and increased operational efficiency.

Conclusion

Happy Brokers' holistic approach to rental services, combining data-driven strategies, targeted marketing, exceptional customer service and seamless team integration, has delivered remarkable occupancy rates for properties Equinox Collection. By understanding and meeting the needs of the corporate owner and tenants, CHIA Agency has demonstrated its expertise in the high-end residential rental market.